CS Profs. Ben Zhao and Heather Zheng model users' social media behaivor

UCSB Computer Science Professors Ben Zhao and Heather Zheng are working on a National Science Foundation funded project to model online user behavior. Using logs of online and smartphone user action, referred to as "clickstreams", the researchers hope to build natural, data driven models of human behavior.

The full article in the UCSB Current can be found here.